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History

Family recipes from Rosie Ruiz were the inspiration for the real ingredients and authentic Mexican flavors you’ll find in all of our El Monterey® products.

The best Mexican food. Always.

At El Monterey®, good food always goes hand in hand with family. And it has since 1964, when Fred Ruiz made his first enchilada with his father, Louis.

Like many family businesses, El Monterey® started off small. Fred would make the food every day using a small mixer and his mother’s recipes as inspiration. The food was then stored in a chest freezer in a 500-square-foot “warehouse” until Louis, who handled sales, took it out for delivery.

Louis and delivery truck

Today, Fred has a bit more help in the kitchen. But those lessons of quality, good food and family have stayed with him. And they’ve helped make El Monterey® the No. 1 frozen Mexican food brand in the country. As his mother used to say, “Remember, son, it’s your reputation. Moms want to know they can trust what you make.”